"Pareu" is the Tahitian word for a lightweight printed cotton fabric that was first imported into Polynesia by the French during the early 1800s. Our Tahitian Pareu Men's Short Sleeve Shirt is just as lightweight and reflects the original pareu prints.

During the 1930s, the motifs and colors of the pareu began to influence the prints being used in Hawaii for Aloha shirts. By the 1950s, the pareu print had become a distinct and very popular design style for the Aloha shirt. This classic Tahitian-style print is inspired by the pareu shirts Dale Hope, our Art Director, wore as a boy growing up in Kahala.